• The Freedom of Fast Iterations: How Netflix Designs a Winning Web Site
  (compliments of User Interface Engineering)
  Netflix designers know there are five important benefits of fast iterations.

• Customer Experience and the 'Wow' Factor
  (compliments of Good Experience)
  How do Craigslist and Google succeed? By focusing on customers' needs.

• Usability: Empiricism or Ideology?
  (compliments of useit.com)
  Find out what works and keep it simple.

• "Budgeting for Advertising and Customer Experience"
  (compliments of Good Experience)
  Companies should focus on the customer at least as much as they invest in ads.

• "The Ten Most Violated Homepage Design Guidelines"
  (compliments of useit.com)
  There are ten usability mistakes that two-thirds of corporate websites make.

• "Usability 101"
  (compliments of useit.com)
  What is usability? How, when, and where can you improve it? Why should you care?

• "The Quiet Death of the Major Re-Launch"
  (compliments of User Interface Engineering)
  Subtle evolution: The success of continuous design improvements.

• "Web Credibility"
  (compliments of Human Factors International)
  Attractive and easy-to-use Web sites are construed as being credible.

• "Google and Branding"
  (compliments of Good Experience)
  Google knows that online, the brand is the experience.

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